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UpSnap Inc
100 Consilium Place, Suite 200
Phone: (416) 619-3900p:416 619-3900 TORONTO, ON  M1H 3E3  Canada Ticker: UPUP
Filed for Bankruptcy on 1/18/2024
On 1/18/2024, UpSnap Inc. announced its decision to file an Assignment in Bankruptcy under the Bankruptcy and Insolvency Act
B. Riley Farber Inc. has been appointed as the Trustee for the Company
Business Summary
UpSnap, Inc. is a Canada-based company, which provides mobile advertising solutions to both large brands and small businesses. The Company offers its advertising services to national brands on a campaign basis and to small businesses on a monthly subscription basis. Its advertising solutions include video advertisements, social media advertisements and digitally retargeted direct mail ads that have traditionally only been affordable to large businesses. Its intentional direct mail service allows advertisers, such as small businesses and brands to intensify their digital marketing by programmatically mailing customized direct mail postcards to potential customers that engage with the advertiser’s website or mobile advertisements. In addition to its direct mail and mobile advertising services, it provides software and services, which allow customers to perform voice and data searches in business directories. It sells these subscriptions through a reseller network.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
-Yes-----

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
9/30/202312/31/2022Yes----

Industries
SIC Code Description
7311 Advertising agencies
7371 Computer programming services
7372 Prepackaged software

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Chief Executive Officer, Managing Director, Director Bruce C.Howard 3/10/2014 2/7/2014
Chief Financial Officer AlexPekurar 49 10/1/2012 10/1/2012
Vice President, Director HeatherBurrer 6/1/2016 1/1/2014
3 additional Officers and Directors records available in full report.

Business Names
Business Name
Call Genie Inc.
UP

General Information
Number of Employees: 33 (As of 12/31/2011)
Outstanding Shares: 267,640,941 (As of 9/30/2023)
Stock Exchange: CNQ
Fax Number: (416) 291-5377


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Saturday, April 27, 2024