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MediaAlpha Inc
700 South Flower Street, Suite 640
Phone: (619) 393-9368p:619 393-9368 LOS ANGELES, CA  90017  United States Ticker: MAXMAX
Business Summary
MediaAlpha, Inc. is an online customer acquisition platform for insurance in property and casualty, health, and life. The Company's technology platform brings together insurance carriers, agents, and high-intent consumers through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate hundreds of variables to generate conversion probabilities for each consumer, enabling its partners to align customer acquisition costs with expected customer LTV across the platform. Its platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking, resulting in accurate customer acquisition and LTV predictions. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently.
(Source: 6-K)

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-----

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
3/31/202612/31/2025YesYes---

Industries
SIC Code Description
7372 Prepackaged software
7374 Computer processing and data preparation and processing services
7319 Advertising, not elsewhere classified
6719 Offices of holding companies, not elsewhere classified

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Independent Chairman of the Board Kathy P.Vrabeck 63 10/30/2020 10/30/2020
Chief Executive Officer, President and Co-Founder, Director Steven M.Yi 55 1/1/2020 6/1/2011
Chief Financial Officer and Treasurer Patrick R.Thompson 46 12/6/2021 12/6/2021
7 additional Officers and Directors records available in full report.

Business Names
Business Name
CHT Buyer, LLC
Guilford Holdings, Inc.
MAX
QL Holdings LLC
QuoteLab, LLC
SkyTiger Studio, Ltd.

General Information
Number of Employees: 147 (As of 12/31/2025)
Outstanding Shares: 62,362,155 (As of 4/24/2026)
Shareholders: 16
Stock Exchange: NYSE
Federal Tax Id: 851854133


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Wednesday, May 13, 2026