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TRUBAR Inc
595 Howe Street, Suite 206
Phone: (778) 960-5653p:778 960-5653 VANCOUVER, BC  V6C 2T5  Canada Ticker: SBBCSBBC
Business Summary
TRUBAR Inc., formerly Simply Better Brands Corp., is a Canada-based snacking company. The Company is focused on delivering plant-based protein products with taste and made with clean, recognizable ingredients. TRUBAR, is the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company offers the TRUBAR line of nutritious, dairy-free, soy-free, non-GMO, gluten-free bars that are sold across North American retailers, convenience and grocery channels, including Costco, BJ’s Wholesale and Whole Foods, as well as Loblaws, Sobey’s and Shoppers Drug Mart in Canada. The Company’s products include Whole Lotta Macchiato, Strawberry Shortly Got Cake, Daydreaming About Donuts, Smother Fudger Peanut Butter, Oh Oh Cookie Dough, Saltylicious Almond Love, Get In My Belly, PB & Jelly, Its Mint to Be Chip, and Whipped for Key Lime. TRUBAR products are also offered through Amazon and other online sites.

Scores and Ratings
FRISK®
Score		 Z''
Score		 PAYCE®
Score		 DBT
Index		 Moody's
Rating		 Fitch
Rating		 DBRS
Rating
YesYes-Yes---

Financials, News and Filings
Latest
Statement		 Last
Audit
News		 SEC
Filings		 Bankruptcy
Filings		 Suit &
Judgment
Filings		 Tax
Lien
Filings
12/31/202412/31/2024Yes----

Industries
SIC Code Description
2096 Potato chips, corn chips, and similar snacks

Officers and Directors

Title
Name
Age		 Title
Date		 Start
Date
Chairman of the Board, Chief Executive Officer J.R. KingsleyWard 61 7/11/2024 2/22/2023
Chief Financial Officer LauraFreimane 1/1/2025 1/1/2025
Director; Chief Executive Officer of Tru Brands Inc EricaGroussman 5/15/2024 5/15/2024
8 additional Officers and Directors records available in full report.

Subsidiaries
Business Name Address City State/Province Country
TRU Brands Inc. 14143 Denver West Parkway Golden CO United States
Purekana, LLC 331 Newman Springs Road Red Bank NJ United States

Business Names
Business Name
AFC.P
BudaPets
Crisp Management Group Inc.
7 additional Business Names available in full report.

General Information
Number of Employees: 35 (As of 12/31/2024)
Outstanding Shares: 107,251,921 (As of 5/21/2025)
Stock Exchange: CVE
Fax Number: (416) 907-5644


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Friday, May 23, 2025